Wednesday, April 11, 2007

McLibel 卯上麥當勞


McLibel 卯上麥當勞
Fanny Armstrong/ 2005/ UK/ 85min/ En/ Ch subs (/)
Documentary: This is the true story of a postman and a gardener who took on McDonald's and wouldn't say "McSorry," in a legal battle since described as "the biggest corporate PR disaster in history." McDonald's used the UK's libel laws to suppress major media criticism from the BBC and The Sun, but when it sued penniless activists' Helen Steel and Dave Morris, it started the longest trial in English legal history, with the pair represented themselves against McDonald's USD$19 million legal team. Every aspect of the corporation's business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and the company's advertising to children. This film is not about hamburgers. It is about the power multinational corporations wield over our everyday lives and two unlikely heroes who are changing McWorld.

紀錄片:麥當勞叔叔才是擁有所謂毀滅性武器的恐怖份子,只要他把全球麥當勞的炸油都倒在北極冰山,我們就死定了。以上故事,只是要警告你別惹惱麥當勞叔叔。麥當勞擅用法律也愛用法律,英國知名媒體BBC和太陽日報都曾受迫而出面道歉。八年前,HelenDavid因為不願說 “McSorry!”,氣炸的麥當勞叔叔花了一千萬英鎊延聘律師大軍,告死他們!20052月,這場馬拉松式法律訴訟終於有了結果。歐洲人權法庭的判決,讓英國政府大吃一驚導演Armstrong花了10年獨立作業,紀錄下這個改變了世界的故事。